Sunderland AFC has renewed its partnership with Wolf Competitions, the North East-based competitions brand, in a new multi-year agreement. Wolf Competitions, based in South Shields, will continue as the Club's Official Competitions Partner.
Wolf Competitions offers customers the chance to win a wide range of prizes, including supercars, luxury vehicles, cash prizes and experiences. The renewed deal will see the brand maintain a prominent presence at the Stadium of Light through in-bowl advertising, pitchside assets and tunnel branding on matchdays.
Fan engagement and giveaways
The partnership will provide opportunities for supporters to engage with Wolf Competitions through matchday activities, alongside access to free Club-related giveaways. These include mascot experiences and match tickets.
Expansion beyond Sunderland
Wolf Competitions has expanded its customer base across the UK and has recently announced partnerships with Wolverhampton Wanderers, Dagenham & Redbridge and Rugby League's Super League and Challenge Cup.
What the partners said
Billy Bone, Marketing Director at Wolf Competitions, said: "We're really proud to be renewing our partnership with Sunderland AFC. Having been Sunderland season ticket holders since we were kids, this partnership has always meant a lot more to us than just a business sponsorship."
Bone added that Wolf has grown significantly since the first partnership began, but remains a North East business. "We want to keep giving supporters opportunities to win some brilliant prizes and experiences, while creating more ways for fans to get involved with Wolf on matchdays," he said.
Scott McCubbin, Chief Commercial Officer at Sunderland AFC, said: "We're delighted to renew our partnership with Wolf Competitions and welcome them back as our Official Competitions Partner. As a Northeast-based business that continues to grow its presence across the UK, Wolf Competitions is a great fit for Sunderland AFC."
