Sunderland AFC has announced a new multi-year partnership with P1 Travel and XS2Event to provide supporters with official match break packages.
The scheme aims to expand the Club's international reach while continuing to support loyal local fans. Packages combine match tickets with hospitality, accommodation and regional attractions for visitors from across the UK and overseas.
What the partnership offers
P1 Travel is a leading European provider of match break packages for major sporting events and clubs. The initiative does not impact individual match ticket access through the Black Cat Membership ballot.
Club and partner perspective
Scott McCubbin, Sunderland AFC's Chief Commercial Officer, said the partnership creates new ways for fans to experience matchdays at the Stadium of Light while exploring the wider region.
Rick van der Maas, Commercial Director at P1 Travel, noted growing international demand for Sunderland matches and expressed excitement about combining official experiences with what the city and surrounding area have to offer.
