Sunderland AFC displayed its new Triumph of '37 home kit on one of the world's most recognisable digital billboards during a North America pre-season tour. The 10-second campaign loop was broadcast on Friday 31 July on OUTFRONT's Cube Unit in Times Square, New York, reaching hundreds of thousands of visitors to the famous location.
Players Enzo Le Fée and Nordi Mukiele featured in the campaign and visited Times Square in person to witness the display. The new kit was positioned alongside some of the world's biggest brands on the billboard.
Players React to Global Platform
Le Fée described seeing himself on the Times Square billboard as a proud moment. Mukiele called the experience "incredible" and acknowledged the global significance of the venue.
